Breaking the Stigma and Embracing Anti-Aging Products through TikTok with Foreo

In this episode, we're back with Pavllo Zengo and Beki Hoxha of FOREO to take on the aging stigma. They also introduce FOREO’S BEAR Range and share how they use TikTok for their brand.

Resources

• Beauty Biz Bffs x FOREO Episode
• Check out FOREO: Website | TikTok | Instagram
• FOREO BEAR Range

Episode Highlights

Taking on the Stigma

• We have to change how we see and talk about things to change the way we use them.

FOREO BEAR Range

• They offer the microcurrent facial treatment found in spas from the comfort of your home. They also have a patented anti-shock system that makes them safer and easier to use.
• They are powerful for professional use and safe enough for an individual consumer.
• Using it is like going to the gym, where you have to consistently use it every day.

TikTok as a Platform Strategy

• TikTok is an unfiltered individuality platform that caters to the message of FOREO’s products.
• They always start by highlighting the product. They also analyze what technology is available.
• Unlike other platforms, you don't control the narrative on TikTok; the narrative has a creative life of its own.

The TikTok Space

• It's not yet oversaturated.
• The less conservative you are, the better.
• Try to find a new formula on different platforms to show a whole new side of your product.

Working Out Your Face Muscles with BEAR

• FOREO BEAR loosens up your face to help you express yourself more effectively.
• It also helps if you're using skin care products regularly to stimulate facial muscles.
• Listen to the full episode to learn more BEAR tips and tricks!

This Episode Is Brought to You by:

HUM Nutrition

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Glow Beauty Bar

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Yonka

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