Beauty Biz Bffs

Breaking the Stigma and Embracing Anti-Aging Products through TikTok with Foreo

November 24, 2020 Kasey Boone and Lorena Ashmore Season 2 Episode 111
Beauty Biz Bffs
Breaking the Stigma and Embracing Anti-Aging Products through TikTok with Foreo
Chapters
Beauty Biz Bffs
Breaking the Stigma and Embracing Anti-Aging Products through TikTok with Foreo
Nov 24, 2020 Season 2 Episode 111
Kasey Boone and Lorena Ashmore

In this episode, we're back with Pavllo Zengo and Beki Hoxha of FOREO to take on the aging stigma. They also introduce FOREO’S BEAR Range and share how they use TikTok for their brand.

Resources

Episode Highlights

Taking on the Stigma

  • We have to change how we see and talk about things to change the way we use them.

FOREO BEAR Range

  • They offer the microcurrent facial treatment found in spas from the comfort of your home. They also have a patented anti-shock system that makes them safer and easier to use.
  • They are powerful for professional use and safe enough for an individual consumer.
  • Using it is like going to the gym, where you have to consistently use it every day.

TikTok as a Platform Strategy

  • TikTok is an unfiltered individuality platform that caters to the message of FOREO’s products.
  • They always start by highlighting the product. They also analyze what technology is available.
  • Unlike other platforms, you don't control the narrative on TikTok; the narrative has a creative life of its own.

The TikTok Space

  • It's not yet oversaturated.
  • The less conservative you are, the better.
  • Try to find a new formula on different platforms to show a whole new side of your product.

Working Out Your Face Muscles with BEAR

  • FOREO BEAR loosens up your face to help you express yourself more effectively.
  • It also helps if you're using skin care products regularly to stimulate facial muscles.
  • Listen to the full episode to learn more BEAR tips and tricks!

This Episode Is Brought to You by:

HUM Nutrition

HUM Nutrition is the leading beauty nutrition brand with its unique and effective formulas proven by clinical research. Take their quiz to get individualized product recommendations from their team.

Use the code beautybiz and get 15% OFF your first order of $29 or more.

Glow Beauty Bar

Glow Beauty Bar offers dermaplaning workshops and courses on selling with integrity. Their next ZOOM chat is on November 29. Use our discount code beautybizbff to get 15% OFF.

Yonka

Yonka is a botanical-based skincare brand offering French-made luxurious skin care products for a therapeutic beauty experience. Get 20% OFF your first purchase when you use the promo code YONKA20.

Want to Sponsor Our Show?

We accept advertising and sponsorship requests. Please email us at [email protected] to get started.

Support the Show

Check out the Beauty Biz BFFs podcast show notes.

Support the show (http://beautybizbffs.com)

Show Notes

In this episode, we're back with Pavllo Zengo and Beki Hoxha of FOREO to take on the aging stigma. They also introduce FOREO’S BEAR Range and share how they use TikTok for their brand.

Resources

Episode Highlights

Taking on the Stigma

  • We have to change how we see and talk about things to change the way we use them.

FOREO BEAR Range

  • They offer the microcurrent facial treatment found in spas from the comfort of your home. They also have a patented anti-shock system that makes them safer and easier to use.
  • They are powerful for professional use and safe enough for an individual consumer.
  • Using it is like going to the gym, where you have to consistently use it every day.

TikTok as a Platform Strategy

  • TikTok is an unfiltered individuality platform that caters to the message of FOREO’s products.
  • They always start by highlighting the product. They also analyze what technology is available.
  • Unlike other platforms, you don't control the narrative on TikTok; the narrative has a creative life of its own.

The TikTok Space

  • It's not yet oversaturated.
  • The less conservative you are, the better.
  • Try to find a new formula on different platforms to show a whole new side of your product.

Working Out Your Face Muscles with BEAR

  • FOREO BEAR loosens up your face to help you express yourself more effectively.
  • It also helps if you're using skin care products regularly to stimulate facial muscles.
  • Listen to the full episode to learn more BEAR tips and tricks!

This Episode Is Brought to You by:

HUM Nutrition

HUM Nutrition is the leading beauty nutrition brand with its unique and effective formulas proven by clinical research. Take their quiz to get individualized product recommendations from their team.

Use the code beautybiz and get 15% OFF your first order of $29 or more.

Glow Beauty Bar

Glow Beauty Bar offers dermaplaning workshops and courses on selling with integrity. Their next ZOOM chat is on November 29. Use our discount code beautybizbff to get 15% OFF.

Yonka

Yonka is a botanical-based skincare brand offering French-made luxurious skin care products for a therapeutic beauty experience. Get 20% OFF your first purchase when you use the promo code YONKA20.

Want to Sponsor Our Show?

We accept advertising and sponsorship requests. Please email us at [email protected] to get started.

Support the Show

Check out the Beauty Biz BFFs podcast show notes.

Support the show (http://beautybizbffs.com)